Well, where do I start!?!?!?
First and foremost :
Presentation - This is probably the greatest looking War Game / First Person Shooter to grace the PS3 or the Xbox 360. The Single Player experience is very enjoyable in itself, with a lot of fun to be had. The crisp and lushious graphics are astounding, the lighting effects, reflections and realistic sun glare are a joy to behold.
Gameplay - I've touched on the Single Player, let's talk about the Multiplayer. This is the best Multiplayer experience of the year, the realism, the ambient sounds of the guns firing off, bullets ricocheting all around you as you scramble for cover. There are many different online game modes to play, Team Deathmatch, Squad Deathmatch, Conquest (Capture the flag), Rush (Attack and Defend) etc keep each and every game feeling different. The maps are gloriously designed, and you will find yourself stopping and admiring the beauty of these - then a bullet will crack past you and you will be reminded why you are here - to play this glorious War Game.
Many more maps on the way, confirmed in the future. Tonnes of different weapons and weapon attachments to be unlocked. Each gun feels/sounds/handles differently, there will be something for everybody here.
Vehicles - Wow, where do I start.... Apache Helicopters, Big muscle Tanks, Light Armoured Jeeps, FIGHTER JETS - that's right, you read right - Fighter Jets. All of these vehicles can be commanded around the battlefield but watch out for the RPG's!!! Once you feel like it, hop out of the vehicle and join the war on foot. Get mad, get even!
Tired of the 'run n gun' of Call Of Duty games?? Look no further than Battlefield 3.
GAME OF THE YEAR.