I bought a 40" Samsung 7 Series LCD TV last week, so imagine how stupid i felt, when I realised my 360 was one of the older models that didn't have a HDMI connection. £17.99 later i'm sorted!! This lead is for all those 360 owners who have a HD TV with component connections on it, but don't have a HD connection on their 360. All you do is simply plug one end into you 360 (where you currently have a scart) and plug 3 of the coloured leads (red, blue and green) into your HD TV. If you don't have an AMP or DVD home cinema system, you also plug in the red and white audio leads, into the audio inputs on your TV. If you do have and AMP or Home cinema, simply leave the red and white leads out and plug an optical lead into your AMP/home cinema and the other end into your new £17.99 HD AV cable. You then go into your 360 dashboard, system settings, display settings and change it to 1080P. You are now playing your 360 in HD, and don't it look good!! Fantastic product and I can't recommend it enough!!!!