1. The watch is £9.99 so to the people expecting a backlight and stopwatch and flawless design - I'll say again, it's £9.99.
2. It won't break if you roll it on to your wrist. If it does refer to point number 1 (it's £9.99 not a rolex)
3. READ THE INSTRUCTIONS PEOPLE - it's simple to set the time and date then!
4. The time and date are set by pressing 2 tiny buttons under the watch face - which can be done with a paper clip or similar. In fact i used my girlfriends earing - simples.
Basically what you see is what you get. It's like a livestrong bracelet (or any of the other zillion charity bracelets) but a better fit and with the time on it. It's waterproof and light weight. I use mine when doing sport, jogging, snorkeling etc etc. It serves it's purpose perfectly and looks decent enough. I wanted it for practicality but I'm sure it'd be a fashionable accessory for many.