I saw these being sold on a plane for 10, but in Greece, they had all the cheap copies. I bought one for 3.50 but it's tight on the wrist (I have a small wrist as well), so bought the white one from play.com. It's great because there's no weight to it at all and doesn't catch the hairs on your arm as a lot of watches do. You don't feel restricted and it's very good for wearing when playing sports.
It's going to become really popular, due to unique design and low cost. The Breo is the way forward!