I bought this TV for 400 from Play and can safely say it's the best bargain I've ever made! The TV is really stylish and packed with features. It just looks awesome, really stylish. I really like the buttons on the front, which aren't really buttons but touch sensitive controls allowing you to turn the TV on/off, adjust the volume, channel and source - you can't really see them at first because they blend in, but when you look closely you can see the faint logos and when you touch them they work - really is a stylish feature. The Freeview is excellent with EPG and favourite chanels. Set up was also really easy. Just pop it on it's stand, eight screws in total and away you go. It sets itself up when you turn it on including tuning in.
Picture and sound quality is awesome - some people moan about the sound but they must want it really loud because it's fine. Picture is awesome on PS3 through HDMI. SD Sky is also good, not at all grainy, but it's better if you set the input to PAL instead of RGB on the telly. TV also has an energy saving feature which alters the brightness. It does it automatically or you can set it to low, medium, high or off. I was disappointed it didn't have a mechanical off switch and there's no picture in picture that i can find, but I never use this feature anyway so really not bothered.
To sum up, a great TV at an outstanding price (although it has gone up since I bought it) so buy in confidence.
Make sure you ring play with your telephone number for the courier service though, or it won't get dispatched. Hope this helps!