Very good. Although not so much for freeview
I've had mine two months now and am very pleased with it. It really shines when fed a high-def signal i.e. ps3/blu-ray via an hdmi cable. I use my ps3 on it all the time and it looks great, although its freeview performance lets it down. Don't get me wrong, the picture will look as good as standard def if you sit at a good distance away from the t.v. but up close you'll notice the blurriness of freeview. Its overall looks though are great, it is easy to set up on the stand and the tuning is simple.
This t.v. is very much future-proof, for when the digital switchover happens and high-def devices are mainstream. And if you have a couple of high-def devices now e.g. sky hd/ps3....with 3 hdmi inputs and 2 scarts you can't go wrong for connectivity.
To sum up, this t.v. is what you expect from a Sony; good looks, solid build and quality picture.