I got one of these (not from Play) a couple of months ago. I'd heard it was pretty good for the price but what a surprise! This little "...cheap entry level Android..." packs a punch far above it's weight and has gone toe to toe against far more expensive phones and come out as a well respected equal.
Yes, I'm going to upgrade to a better Android device in the near future but I'll sure as heck be taking my time because I love this phone and will probably miss it.
Small but with a reassuring weight and substantial feel, it can take quite a beating and is yet to show even a scratch from extensive use and being dropped.
Yes, screen resolution is definitely not HD but for what it'll be used for, absolutely perfect. Photos are crystal clear and apps work with no issues as far as screen tap accuracy is concerned. Google Maps is excellent with pinch to zoom functionality as standard for all websites. This is an easy to set up and use phone. As noted by pretty much every reviewer, the battery in this phone was originally designed for a much bigger HTC phone and is awesome! I've had up to 4 days use from one charge but average 2 days between charges as I use it more and more every day in preference to my Blackberry Curve 9360, because apart from BBM, this phone beats even a Blackberry!
If I have one gripe about it, it's more to do with Apps which are designed for larger screen sizes (e.g. Call Of Duty Elite) and don't resize to the screen of the LG L3, so not a fault of the phone. Oh and for, shall we say, 'larger finger sized persons', you'll want to type texts and e-mails with the phone in Landscape view. The screen sensitivity is so sharp you'll end up typing all kinds of garbage whilst you're getting used to it.