The Budget Cable Won the Test
I done a straight A-B comparison between this cable & a £45 cable from (pure av by belkin/ black braided). To put it simple the picture from the Belkin looked like matt & the picture from the Play hdmi looked glossy.
Don't worry about people saying that you don't need a good cable because it's all digital, there is a difference in picture quality. The thing is you don't need to spend a great deal for one of good quality.
Test equipment Pioneer PDPLX608D & a PS3