I 1st saw this book on sale in Santa Monica and it was 35 dollors, so 1st bonus is the saving you make from getting it from play.com.
Secondly this book is beautifully illustrated with bright vibrant images and amazing talented artwork, a real coffee table book. Im not a graffiti artist but this book could well inspire anyone to be one. You feel drawn into the illustrations and there are interviews with the artists, most of which have come from poor deprived backgrounds. Id recommend this as a gift even if they are not into graffitti, plus its a beautiful hard back with a stunning cover and comes with a bonus dvd too! What more could you ask for at this price!