Right let me just start off by saying i'm a massive fan of the avengers individual movies all have their unique take on the marvel universe which i find intriguing, i believe the hype of this film just blew it up too much for me i was expecting way more and i guess i shouldn't of, the hype of a film can be its fall, i mean look at prometheus.
Now i'm not saying i didn't enjoy it i thought when there was action it was explosive when there was comedy it was gold and when they assembled it was awesome. I feel some characters were not given enough screen time while too much emphasis was put on iron man, as much as i love tony stark the tone should of been spread evenly, the likes of Thor, Hawkeye and Hulk (until the end) barley got a look in.
Joss Whedon did the best job he could of done, the direction was a tad choppy for me sometimes felt like bits and bobs thrown together like a slideshow, he handled the action scenes fantastic and can see why he's already got the Avengers 2 directing job. Also i know the film is on for near 2 and a half hours but i feel it could of been a bit longer to make the story a bit richer, i've heard 30 mins of the film was cut although i believe most of the cut footage is of Captain America adjusting to life in the 21st century.
One last little problem is Loki, i don't think he should of been the villain of this movie, he had his time as evil-doer in Thor, its like going over old versions of what we have already seen, even in Thor i didn't find him much of a villain.
Thankfully this is just the start of something that can be truly epic, every superheroes first story is of origin so it takes time to kick off running, this is an avengers origin story we've had there individual stories and this was there first as a team. Avengers 2 has already been green lit so hopefully next time round these problems will be resolved. Overall a very worthy attempt at finally assembling the Avengers.