when deciding to upgrade my sony a826 i naturally looked at the x series. However when watching reviews i was drawn to this gem. sony x series,apple itouch,samsung yp p3 are close to this but the sound and battery life of the cowon beats any mp3 player out there at the moment. It hasnt got wifi but its an mp3 player, it excels at listening to music. some reviewers have mentioned it has a poor UI but firmware updates and user generated content change that.It has 55 hours runtime,amoled touchscreen,accelerometer,flash ,it plays any format,avi. flac,ogg.
If you want a lovely designed player,lacklustre sound and pay for every download choose apple.
If you want good sound and wifi choose sony
If you want the best sounding and longest running mp3 which looks well made choose cowon.
In a market where apple and sony are the big names ,cowon is certainly the player to beat.