I bought this cable (the 30cm version) because my old cable had broken due to wear and tear! I decided to go for a short one this time because my old cable was long and made my car look cluttered!
Along with the great sound it produces and how durable it is, i think it looks pretty cool too!
I have this attached from the aux port on my car stereo to my ipod nano, which is held by a kensington ipod/phone windscreen mount which, now, looks very neat and tidy!
I take this all apart when i leave my car so its constantly being plugged and unplugged and as of yet, the cable has withstood being rolled up and stored in my glove compartment and has not shown any wear through visual examination or through the sound!
For the performance, build quality, price and super quick delivery it was definately one of the best things ive bought on here!