I thought it would be easy to apply after reading the previous 2 reviews. The truth is I had to throw it away due to ridiculous application advice. It tells you to spray water onto it, then wipe your iPhone with a wet cloth. The protector itself is extremely sensitive and picks up the tiniest amount of dust so application needs to be fast, yet not too fast due to air bubble build up.
Was a very difficult experience applying it and I'm now looking for a different screen protector. Albeit, the product may be good at protecting your iPhone, but application was, for me, almost impossible.