i searched though loads of the reviews of the iphone cables before landing on this one, This didnt have any reviews so i wasnt put off by any bad comments, so i went for this just by the 'high grade' description in the title. Well im very happy with it. The length is awsome for plugging it in at my bed and not having to be stuck to the wall everytime i want to check my phone, It goes across a whole double bed with ease! love it, Also the main gripe with other generic iphone charging cables are the bad quality and that they lose connection after a couple of days. Well ive had this for a while now and i can say the build quality is very good it seems. I liked this product so much i just bought 2 more, at a fiver each, its great value for money.