That's how Jay-z described Lupe. By the time he offered him a record deal, though, Lupe had formed his own label, ha!
If you want something that diverges from the usual inane lyrics and tired beats of commercial hip-hop, try this. Lupe is at once poetic and down-to-earth. His single "Kick Push" is about a romance - with stakeboarding. Another track, "The Cool" is a surreal tale about a dead man's journey out of his grave. "Daydreamin" which features Jill Scott is beautiful and poignant. "He Say She Say" talks about the cliche subject of an absent father in a highly emotive and original way.
Lupe doesn't swear and criticises the whole sex-drugs-and-cash culture that accompanies so much rap music. You get the sense he speaks from his heart and his mind. The beats and production are top-notch too.