When the rumours started to fly that Madonna was changing musical direction after the success of "Confessions...", most people probably scratched their heads and wondered whether she would pull another reinvention just as successfully... and once again I think she has done so with mixed results this time.
The whole album is divided into Pharrell / Timbaland-Timberlake productions and despite Madonna's insistance that you can't tell the difference, I can. Maybe I've been paying too much attention to the Timbaland production line of late...
Listening "Boys" by Britney Spears, "Candy Shop" sounds very dated considering that Pharrell was panting over a beat for Britney about 7-8 years ago.
"4 Minutes" is the album's first single, so by now you will have heard the new Timbo/Timba sound. One to be loved or loathed.
"Give It 2 Me" is a great track (an instant love the first time I played the CD) and I've grown to like "Heartbeat" too.
"Miles Away" is a wonderful dedication to Guy and long distance relationships.
"She's Not Me" is another grower, is it about another woman in a relationship or about one of the contenders for Madonna's pop crown?
The main disappointment of the album is "Incredible" clocking up an impressive six minutes. The end section sounds like part of that annoying Soulja Boy track, with the hollering.
"Beat Goes On" is a success, I can see it being a future hit single with the additional rapping of Kanye West - to the extent that it sounds like a Kanye West song more than anything else.
"Dance 2night" has a lot of Prince influences, both in terms of sound, song title and lyrics ("..Don't need no diamonds and pearls"). It it were released as a single, I get the feeling Timberlake may pop up in the video due to his backing vocals. Funky stuff.
"Spanish Lesson" is one of the messier productions here, due to M's mis pronunciation of the language, but non Spanish speakers would know no different. It's inclusion is gimmicky but it's supposedly about a new dance craze called The Perculator, so it'll be on The Sticky and Sweet Tour I'm sure in the same way that "Jump" was a great visual element on The Confessions Tour.
"Devil Wouldn't Recognise You" and "Voices" provide the slower numbers on the album, in the same way that "How High" and "Like it or Not" were on Confessions.
Try this album and see what happens. It's grown on me in the same way that American Life has. What saves this album so far is that it is a Madonna album so therefore the diehard fans will pick this up, the major downer is that if it weren't a Madonna album this probably would have sunk a long while ago, considering that the following list have worked with Pharrell / Timbaland over the last few years:
Gwen Stefani, Britney Spears, Nelly Furtado, Justin Timberlake from the names I can think of instantly...