My parents purchased their iPads some time ago and spent 29.99 on their kick stands. Only 5 months on and they are going into holes, showing a lot of wear and tear and generally looking rather shoddy. When I came to buy mine they recommended against buying the same one so I looked on Play and noticed this, 2 positive reviews and I liked the look if it but for 10 pounds!?
Do not let the price fool you, this looks and feels pleasant, feels a lot more hardy then the one purchased by my parents not to mention it has a nice convenient photo stand and grooves to prop the iPad up (these were absent from my parents kick stands meaning the iPads were for ever falling over without a slip mat underneath). Only time will tell whether this fairs better than other kick stands but for 10 pounds you can't go wrong, buy it, you won't regret it.