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Fitbit Flex Black (Black)

Released on 13 February 2013

Brand: Fitbit

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Get Fitter...Crush your Goals

Fitbit Flex is the perfect fitness companion, with its slim, stylish appearance and Bluetooth ®capabilities it is sure to look good with everything you wear. Get the motivation you need to be more active with the Fitbit Flex, every day, everywhere and even in the shower.

Put it on. Set a Goal. Go!

Fitbit Flex tracks steps, distance, calories burned and shows you how you're stacking up against your daily goals. Access your stats at any time via your smartphone or computer - it even tracks and records your sleep cycles, helps you learn how to sleep more efficiently and wakes you silently in the morning in your lightest sleep. Set your goals, view your progress, and earn badges when goals achieved.

Stylish Everyday Use

The Fitbit Flex comes in 2 colours - Black and Slate with an ever stylish sleek design, with an interchangeable tracker you can choose your colour for the day or night. The Flex syncs automatically to select mobile phones and with the ability to view your daily progress via LED lights you will always know whether or not you have been active enough.

Day or Night

The Fitbit Flex not only tracks and monitors your daily activity but also monitors sleep. Via the Fitbit App you will be able to view:

The time you went to bed
How long it took you to fall asleep
The amount of times you woke up
Your actual rest time


Enlist your friends and family in helping you reach your fitness goals by sharing your stats, fostering friendly competition, and challenging a group to the 7-day leader board challenge. The leader board updates and keeps your updated throughout the day, and you can stoke competition by direct messaging friends.

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