I bought this doll for my daughter's 4th birthday and she loves it. The doll is very cute, and the noises are really sweet. There is a slight noise coming from the mechanics but not too loud. The doll can be switched on or off or left on "demonstration" in which case it will come to life whenever you go near it which my daughter loves.
I would mention though that when we first took it out of the packaging the legs of the doll made a very strange clicking noise as if they were sticking. We thought we might have to return it but after playing with it for a while it seems to have stopped. All in all a good buy at this price.