We were bought this bear by a family friend for the birth of our daughter and on 1st look and listen I hated this little bear! The combination of sickly sweet voice and the pink and plastic made this bear destined for the bin. But my daughter adores it, we used it a few times to stop her crying and its now like her best friend. The voice does grow on you and I have caught myself repeating the phrases and songs. She is 11 weeks now and spends time gurgling away to 'light up bear' and gets cross when she stops singing to her. An unexpected success!