The ambition and dreams for Slamtech was one simple wish. That was to offer customers good quality products at low low prices on the internet. Products that were branded, genuine, and had a quality mark. So what was the quickest, simplest and most efficient way to do this?
We wanted be a merchant to internet shoppers it was the chosen business based on a number of factors. Principally, the UK had the best infrastructure in place for quick implementation and of course offered growth. It was a market that was not only maturing nicely but showing an upward trend of huge growth potential as more and more buyers purchased goods online, particularly with the demise of key retailers on the high street.
So without hesitation, we invested in the optimum technology software and hardware that was available in the year 2000. It was vital that we did this and so could live up to our ideals of 'Slamming Low prices' and quick delivery. We ensured that we tied up good deals with the Royal mail and selected couriers so that we ensure our postal charges were competitive and not prohibitive.
Of course it was also vital we secured a network of quality suppliers with whom we really sharpened our pencils on the buying side and continue to do so, thus enabling us to continue offering low prices. It is an ethos and policy we want to maintain. We may not get this 100% right but we certainly try.
So with the back office infrastructure in place, the front end of the operation was put in place and so began the arduous task of listing creation of around 60,000 lines. It was a steep learning curve, albeit enjoyable and enlightening as to how quickly it could be done, the number of databases available to that were available for including pictures, texts, technical specifications on branded products was ready to download.
Trading began in July 2008 and by December we were trading on 5 platforms. In the process we learned that certain platforms had individual strengths that attracted different profile customers.
Hence with play.com, it proved to be with media and computing lines. It was an area of strength for us as our network of suppliers could provide us with most of the in vogue items coming to the market. We also had the good fortune of having an extensive list of laptop chargers at the time before issues relating to new regulations came to fore in 2013.
We plan to continue our 'Slamming Low prices' policy and work even more closely with play to ensure further growth with the Rakuten brand which management feels is a huge and strong global brand. Indeed we have global ambitions with expansion into Europe and beyond, especially the huge potential that the Indian sub-continent offers. It also means we are going back to the roots of company founders and will feel like home.