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Russell Hobbs 18960 Desire Hand Mixer






Russell Hobbs 18960 Desire Hand Mixer

Released on 12 September 2012

Brand: Russell Hobbs

Condition:  New

In stockShipping now

£18.49 Free delivery

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  • Standard delivery estimate: 5th Aug - 7th Aug

Comment: "100 % ORIGINAL ITEM, ABSOLUTELY GUARANTEED PERFORMANCE BY THIS FANTASTIC PRODUCT. FAST DISPATCH FROM UK, 30 DAYS MONEY BACK GUARANTEE EXCELLENT CUSTOMER SERVICE"

The Desire Hand Mixer is ideal for whisking egg whites, cake mixture and batter to perfection. The five speed settings and turbo function mean that you can select the appropriate speed for the food type and create accurate results every time. Tapping in to the trend for the classic but striking combination of black and red and aimed at passionate cooks, Desire is underpinned by a solid build quality and uncompromised functionality, yet in a classic colour combination that lends itself perfectly to contemporary designs. Designed in-house by highly skilled design engineers, Desire is a food preparation range of contemporary appliances in a stylish matt black finish complemented by accents of vibrant red. The trend towards home dining has created more consumers that are passionate about and enjoy cooking. The Desire range reflects this passion that consumers feel and offers appliances that make this easier and more enjoyable.
  • Cordless: No
  • Weight/Size: 1.4kg
  • Cable Length:
  • Wattage: 300 watts
  • Extra Features: 300w power
  • 5 speeds
  • Turbo function
  • Eject button for easy/ safe removal
  • Chrome beaters and additional dough hooks included
  • Ability to stand on its base
  • Stylish matt black finish with red accents


The ambition and dreams for Slamtech was one simple wish. That was to offer customers good quality products at low low prices on the internet. Products that were branded, genuine, and had a quality mark. So what was the quickest, simplest and most efficient way to do this?



We wanted be a merchant to internet shoppers it was the chosen business based on a number of factors. Principally, the UK had the best infrastructure in place for quick implementation and of course offered growth. It was a market that was not only maturing nicely but showing an upward trend of huge growth potential as more and more buyers purchased goods online, particularly with the demise of key retailers on the high street.

So without hesitation, we invested in the optimum technology software and hardware that was available in the year 2000. It was vital that we did this and so could live up to our ideals of 'Slamming Low prices' and quick delivery. We ensured that we tied up good deals with the Royal mail and selected couriers so that we ensure our postal charges were competitive and not prohibitive.

Of course it was also vital we secured a network of quality suppliers with whom we really sharpened our pencils on the buying side and continue to do so, thus enabling us to continue offering low prices. It is an ethos and policy we want to maintain. We may not get this 100% right but we certainly try.

So with the back office infrastructure in place, the front end of the operation was put in place and so began the arduous task of listing creation of around 60,000 lines. It was a steep learning curve, albeit enjoyable and enlightening as to how quickly it could be done, the number of databases available to that were available for including pictures, texts, technical specifications on branded products was ready to download.

Trading began in July 2008 and by December we were trading on 5 platforms. In the process we learned that certain platforms had individual strengths that attracted different profile customers.

Hence with play.com, it proved to be with media and computing lines. It was an area of strength for us as our network of suppliers could provide us with most of the in vogue items coming to the market. We also had the good fortune of having an extensive list of laptop chargers at the time before issues relating to new regulations came to fore in 2013.

We plan to continue our 'Slamming Low prices' policy and work even more closely with play to ensure further growth with the Rakuten brand which management feels is a huge and strong global brand. Indeed we have global ambitions with expansion into Europe and beyond, especially the huge potential that the Indian sub-continent offers. It also means we are going back to the roots of company founders and will feel like home.